Over the past week, the purpose of book reviews has once again been a topic for debate. If this comes as news to you, don’t worry. The debate happened within a limited group of academics and academia-adjacent people on Twitter. But even though those involved were few, the debate did raise some general questions about book reviews, what they are for, for whom they are written, and why that matters in the larger scheme of things.
There are three different types of book reviews: the online review, the media review, and the academic review. Each type of review has its own purpose, its own intended audience, and its own requirements of what it needs to contain.
The book review is an important part of any literate society’s intellectual life. Students write book reviews to practice critical thinking. Critics write book reviews to tell magazine and newspaper readers about books they should pay attention to. Academics write book reviews to further the production of knowledge.
Book reviews are an important part of a book’s publicity plan. Book reviews help spread the word that a specific type of book exists, which, hopefully, will help boost sales. The algorithms on Amazon.com, for example, are geared to boost books that get good reviews and make them more visible on the site. Though the sections for literary criticism in newspapers has shrunk over the years, having their book reviewed in a major newspaper is a status marker for authors. If The New York Times reviews your book, it means that you have arrived.
In academia, book reviews are very important. Mainly published in academic journals, book reviews are a way to inform scholars of what is happening in their field. At American universities, they are among the publications a scholar needs to have published to qualify for tenure.
Important to keep in mind here is that these three types of reviews–the online review, the media review, and the academic review–are not the same. Reviews on Amazon are written by general readers. Reviews in newspapers and magazines are written by critics. Reviews in academic journals are written by experts.
Nor is their intended audience the same. Reviews on Amazon are intended for anyone interested in buying a specific book. Newspaper and magazine reviews are intended for the readers of that specific publication. Academic reviews are intended for the experts’ colleagues.
But even though these three types of book reviews differ in audience and purpose, they need to contain the same things: a summary of the contents, an evaluation of the contents, and discussion about the topic and the author. The purpose of a book review is then to weigh the merits and demerits of a book and reach a conclusion of whether or not the book is worth your time.
But here the three categories diverge again, because depending on who you write the review for, each section of the book review needs to summarize, discuss, and evaluate in different ways. And this is where the book reviewer gets into trouble if they are unaware of the different expectations of the different publication venues.
An academic review needs to discuss the merits as well as the demerits of a book. I would say there is an unwritten expectation that an academic book review needs to focus on the demerits because that is how the scholar demonstrates their skills at critical thinking. A favorable academic review is seen as a biased review. Even if the reviewer pans the book, the review will be published for the sake of science.
A review in the media also needs to discuss the merits as well as the demerits, but emphasis lies on the merits. The purpose of these reviews is to inform readers of books that might interest them. Here, a negative review fills no purpose. If a reviewer destroys a book in their review, chances are the review will never see publication. It is up to the discretion of each individual publication how much of a negative discussion they will allow in the reviews they publish.
An academic review needs to reference other books. Again, this is how the reviewer demonstrates their chops at critical analysis and moving the scientific conversation forward. By referencing other books, the reviewer demonstrates that they are up to date with the state of the art of research while at the same time demonstrating where in the scientific conversation the reviewed book belongs. The compare-and-contrast nature of this part of the review is crucial to moving the production of knowledge forward.
A review in the media should not reference other books. The reason is simple: the publication decides which books to feature based on the profile of their publication and the demographics of their readership. They also decide which books to feature based on a relationship with the publisher (less discerning publications also decide which books to feature based on who their friends are, which is what sparked the debate during this past week, but that’s another story). A media publication would never publish a review that discuss other books than the one being reviewed.
An academic review needs to contain academic jargon, and by academic jargon I mean the analytical terms, phrases, and type of prose that qualifies as academic. Again, this is how the reviewer demonstrates that they are part of the field.
A media review should not contain academic jargon. The point of academic jargon is to establish a language that will serve as short hand for scholars engaged in the same type of research. For anyone outside of that field (and this includes other scholars), that jargon is gobbledigook. I remember being confused by a discussion on the history of Swedish coal miners because they kept talking about how coal miners “penetrated” each other. Turns out “penetration” was academic jargon for the economic reform of coal miner collectives. (Don’t ask…) A review that contains academic jargon will be killed by the editor.
A media review needs to be straight forward and to the point. An academic review needs to take its time and be circumspect. A media review needs to be short. An academic review can go on for pages. A media review is written in the active voice. An academic review can use the passive voice. A media review can be written in the first person. An academic review is always written in the third person.
Academics get into trouble when writing media reviews because we are taught that, as the avant-garde of knowledge production, our way of writing book reviews is the correct way. Because we mainly publish in academic publications, we never need to consider our audience because the audience is always the same, and they play by the same rules as we do. But as soon as we step into the world of media, we are no longer in Kansas. Instead of playing the role of expert, we now become critics.
It is becoming increasingly important for scholars to know the difference between academic publishing and media publications as the erosion of higher education continues and scholars turn to mainstream culture to support themselves.
Thanks to social media, more scholars than ever have a public voice. With a public voice comes name recognition. With name recognition comes opportunities. For us to capitalize on those opportunities, we need to learn the rules of the world we have stepped into. Similar to academia, the rules of that world are harsh, they are discriminatory, they are humiliating, and they do not provide everyone with a level playing field. But, like Dorothy who learned the rules of Oz so that she could pull the curtain on the Emperor when she arrived in Emerald City, for us to change those rules, we first need to learn to play by them.
In the words of my friend, the Australian, I shall return.
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